International Market Segmentation Based on Consumer-Product Relations
| Year of publication: |
1999
|
|---|---|
| Authors: | Hofstede, Frenkel ter ; Steenkamp, Jan-Benedict E.M. ; Wedel, Michel |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 36.1999, 1, p. 1-17
|