International market selection : a cognitive perspective
Poul Houman Andersen & Jesper Strandskov
| Year of publication: |
[1996]
|
|---|---|
| Authors: | Andersen, Poul Houman ; Strandskov, Jesper |
| Publisher: |
Aarhus |
| Subject: | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Kognition | Cognition | Markteintritt | Market entry | Welt | World |
| Extent: | 23 S |
|---|---|
| Series: | Working papers / Department of International Business, Handelshøjskolen i Århus. - Århus : [Verlag nicht ermittelbar], ISSN 1396-8149, ZDB-ID 2186740-9. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000976798