International market selection and export performance : a transaction cost analysis
Xinming He (Durham University Business School, Durham University, Durham, UK), Zhibin Lin (Newcastle Business School, Northumbria University, Newcastle upon-Tyne, UK), and Yingqi Wei (Leeds University Business School, Leeds University, Leeds, UK)
| Year of publication: |
2016
|
|---|---|
| Authors: | He, Xinming ; Lin, Zhibin ; Wei, Yingqi |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 5/6, p. 916-941
|
| Subject: | China | Performance | Export | Cultural distance | International market selection | Transaction cost analysis | Transaktionskosten | Transaction costs | Internationaler Markteintritt | International market entry | Internationales Marketing | International marketing | Internationale Marktsegmentierung | International market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-02-2013-0083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011529736