International market selection criteria for emerging markets
Thomas Buerki, Anup Nandialath, Ramesh Mohan and Stephanie Lizardi
| Year of publication: |
2014
|
|---|---|
| Authors: | Buerki, Thomas ; Nandialath, Anup ; Mohan, Ramesh ; Lizardi, Stephanie |
| Published in: |
The IUP journal of business strategy : IJBS. - Hyderabad : IUP Publ., ISSN 0972-9259, ZDB-ID 2576831-1. - Vol. 11.2014, 4, p. 8-41
|
| Subject: | Schwellenländer | Emerging economies | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010490353