International marketing
by John M. Hess and Philip R. Cateora. With the collab. of Bernard J. La Londe
| Year of publication: |
1966
|
|---|---|
| Authors: | Hess, John M. ; Cateora, Philip R. |
| Other Persons: | La Londe, Bernard J. (contributor) |
| Publisher: |
Homewood : Irwin |
| Subject: | Aussenwirtschaft | Aussenwirtschaftstheorie | Kapitalanlage von Inländern im Ausland | Unternehmung ausländische | Aussenwirtschaftsforschung | Internationales Marketing |
| Extent: | XIII, 670 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Notes: | Bibliogr. S. 641-651 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000608409