International Marketing Standardization and Financial Performance of Mobile Network Operators - an Empirical Analysis
Year of publication: |
2013
|
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Authors: | Gerpott, Torsten J. ; Jakopin, Nejc Martin |
Publisher: |
[S.l.] : SSRN |
Subject: | Standardisierung | Standardization | Internationales Marketing | International marketing | Mobilkommunikation | Mobile communications | Telekommunikationssektor | Telecommunications industry |
Extent: | 1 Online-Ressource (32 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Schmalenbach Business Review, Vol. 57, July 2005 |
Classification: | L96 - Telecommunications ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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