International marketing strategy : analysis, development and implementation
Isobel Doole and Robin Lowe
| Year of publication: |
2001 ; 3. ed.
|
|---|---|
| Authors: | Doole, Isobel ; Lowe, Robin |
| Publisher: |
Australia [u.a.] : Thomson Learning |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Markteintritt | Market entry | Marketingstrategie |
| Description of contents: | Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XVI, 453 S. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: London: International Thomson Business, 1999 Includes index. - Bibliography. - Previous ed.: London: International Thomson Business, 1999 pbk ; : £24.99 : CIP entry (Sep.) |
| ISBN: | 1-86152-772-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001586034