International marketing strategy : analysis, development and implementation
Isobel Doole ; Robin Lowe
| Year of publication: |
2008 ; 5. ed.
|
|---|---|
| Authors: | Doole, Isobel ; Lowe, Robin |
| Publisher: |
London [u.a.] : Cengage Learning |
| Subject: | Export marketing | Management | Case studies | Internationales Marketing | Marketingstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 462 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-84480-763-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004898217