International marketing : strategy and theory
Sak Onkvisit, Michael A. Merz, and John J. Shaw
| Year of publication: |
2025 ; 6th edition.
|
|---|---|
| Authors: | Onkvisit, Sak ; Merz, Michael A. ; Shaw, John J. |
| Publisher: |
Abingdon, Oxon : Routledge, |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory |
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-003-44978-2 ; 1-003-44978-6 ; 978-1-040-34405-7 ; 1-040-34405-4 ; 978-1-040-34404-0 ; 1-040-34404-6 ; 978-1-032-58369-3 ; 978-1-032-58366-2 |
| Other identifiers: | 10.4324/9781003449782 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015416866