International marketing
Dana-Nicoleta Lascu
| Year of publication: |
2008 ; 3. ed.
|
|---|---|
| Authors: | Lascu, Dana-Nicoleta |
| Publisher: |
Mason, Ohio : Cengage |
| Subject: | Internationales Marketing | Einfluss | Kultur | Marketing-Mix |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 518 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-426-62752-1 ; 978-1-426-62752-1 ; 1-426-62846-3 ; 978-1-426-62846-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004930117