International public relations and the Internet: Diffusion and linkages

The World Wide Web may be worldwide in its potential consumption, but hardly in its production. It demonstrates that globalisation is not a general state of affairs of the world, but a process of uneven development even, or maybe even more so, in the field of new technologies. The same can be said of public relations – its supply and demand are unevenly distributed around the world. This exploratory study investigates the global supply of public relations industry services and the supply of Internet services for public relations purposes in the USA, Austria and Slovenia.