International public relations : negotiating culture, identity, and power
Patricia A. Curtin; T. Kenn Gaither
| Year of publication: |
c 2007
|
|---|---|
| Authors: | Curtin, Patricia Ann ; Curtin, Patricia Ann |
| Other Persons: | Gaither, Thomas Kenneth (contributor) |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : SAGE Publ. |
| Subject: | Öffentlichkeitsarbeit | Public relations | International | Interkulturelle Beziehungen | Cross-cultural relations | Kommunikation | Communication | Globalisierung | Globalization | Kulturkontakt |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | XIII, 304 S. Ill., graph. Darst., Kt. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references (p. 265-281) and index The challenges of international public relations -- Opening global gateways -- Global public relations and the circuit of culture -- The regulatory environments of global public relations practice -- The face and shape of global public relations campaigns materials -- Practicing public relations in a global environment -- Consumption : rethinking publics and practice -- Contested identities, shifting publics in a globalized world -- Capturing the synergy of the circuit : the cultural-economic model -- Circuiting the globe : a practice matrix -- Ethical considerations in global practice -- The future of international public relations practice |
| ISBN: | 1-4129-1415-9 ; 1-4129-1414-0 ; 978-1-4129-1415-4 ; 978-1-4129-1414-7 |
| Classification: | Unternehmensführung ; Kommunikation und Gesellschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003355623