International servitization of SMEs in emerging markets : antecedents and boundary conditions
Nadia Zahoor, Michael Christofi and Arinze Christian Nwoba
| Year of publication: |
2023
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|---|---|
| Authors: | Zahoor, Nadia ; Christofi, Michael ; Nwoba, Arinze Christian |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 4, p. 693-717
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| Subject: | Dynamic capability | Emerging markets | Inter-organizational marketing capabilities | International human capital | International market complexity | International servitization | Schwellenländer | Emerging economies | KMU | SME | Dynamische Kompetenzen | Dynamic capabilities | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Unternehmenserfolg | Firm performance | Leistungsbündel | Bundling strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-10-2021-0319 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014469949