International standardization of channel management and its behavioral and performance outcomes
Aviv Shoham, Maja Makovec Brencic, Vesna Virant and Ayalla Ruvio
| Year of publication: |
2008
|
|---|---|
| Authors: | Shoham, Aviv ; Makovec Brencic, Maja ; Virant, Vesna ; Ruvio, Ayalla |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 16.2008, 2, p. 120-151
|
| Subject: | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Vertriebsweg | Distribution channel | Standardisierung | Standardization | Slowenien | Slovenia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003735802