International Standardization of Channel Management and Its Behavioral and Performance Outcomes
Year of publication: |
2008
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Authors: | Shoham, Aviv ; Brencic, Maja Makovec ; Virant, Vesna ; Ruvio, Ayalla |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 16.2008, 2, p. 120
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