International strategies of emerging market firms: Standardization in brand management revisited
| Year of publication: |
2010
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|---|---|
| Authors: | Erdogmus, Irem Eren ; Bodur, Muzaffer ; Yilmaz, Cengiz |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 44.2010, 9 (21.9.), p. 1410-1437
|