International strategies of emerging market firms : standardization in brand management revisited
İrem Eren Erdoğmuş; Muzaffer Bodur and Cengiz Yilmaz
| Year of publication: |
2010
|
|---|---|
| Authors: | Erdoğmuş, İrem Eren ; Bodur, Muzaffer ; Yilmaz, Cengiz |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 44.2010, 9/10, p. 1410-1436
|
| Subject: | Markenführung | Brand management | Internationales Marketing | International marketing | Standardisierung | Standardization | Schwellenländer | Emerging economies | Türkei | Turkey |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008661715