International strategy's effects on retailers' local implementation and performance
Bernhard Swoboda, Lukas Morbe, Johannes Hirschmann
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Swoboda, Bernhard ; Morbe, Lukas ; Hirschmann, Johannes |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 27.2018, 3, p. 642-653
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| Subject: | Retailing | International strategy | Standardization | Centralization | Performance path | Einzelhandel | Retail trade | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance | Multinationales Unternehmen | Transnational corporation | Standardisierung | Performance-Messung | Performance measurement | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2017.11.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011856709