Internationalisation through digital platforms : a systematic review and future research agenda
Chanjuan Gong, Xinming He and Jorge Lengler
| Year of publication: |
2024
|
|---|---|
| Authors: | Gong, Chanjuan ; He, Xinming ; Lengler, Jorge |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 5, p. 938-980
|
| Subject: | Content analysis | Digital platforms | E-commerce | Internationalisation | Systematic literature review | Digitale Plattform | Digital platform | Bibliometrie | Bibliometrics | Electronic Commerce | Online-Handel | Online retailing | Globalisierung | Globalization | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-08-2023-0213 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202370