Internationalization knowledge : what, why, where, and when?
Margaret Fletcher, Simon Harris, and Robert Glenn Richey Jr.
| Year of publication: |
2013
|
|---|---|
| Authors: | Fletcher, Margaret ; Harris, Simon ; Richey, Robert Glenn <Jr.> |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 21.2013, 3, p. 47-71
|
| Subject: | knowledge management | internalization | market entry | market development | interorganizational strategy | Wissensmanagement | Knowledge management | Globalisierung | Globalization | Wissenstransfer | Knowledge transfer | Multinationales Unternehmen | Transnational corporation | Markteintritt | Market entry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009792670