Internationalization modeling : a comparative analysis of American and Australian franchise firms
E. Hachemi Aliouche and Udo A. Schlentrich, Lorelle Frazer
| Year of publication: |
2012
|
|---|---|
| Authors: | Aliouche, E. Hachemi ; Schlentrich, Udo A. ; Frazer, Lorelle |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 19.2012, 1, p. 77-97
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| Subject: | Globalisierung | Globalization | Franchising | Marktforschung | Market research | Internationaler Markteintritt | International market entry | Vergleich | Comparison | Australien | Australia | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009508577