Internationalization of encounter-based relationship strategies
Year of publication: |
2000
|
---|---|
Authors: | Botschen, Günther |
Published in: |
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention. - Berlin : Springer, ISBN 3-540-66942-6. - 2000, p. 279-295
|
Subject: | Beziehungsmarketing | Relationship marketing | Internationales Marketing | International marketing | Kommunikation | Communication | Soziologie | Sociology | Kultur | Culture | Theorie | Theory |
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