Internet adoption and advertising expenditures on traditional media : an empirical analysis using a panel of countries
Year of publication: |
2012
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Authors: | Zentner, Alejandro |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 21.2012, 4, p. 913-926
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Subject: | Werbeplanung | Advertising planning | Online-Marketing | Internet marketing | Hörfunkwerbung | Radio advertising | Welt | World |
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