Internet Adoption and Advertising Expenditures on Traditional Media: An Empirical Analysis Using a Panel of Countries
| Year of publication: |
2012
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|---|---|
| Authors: | Zentner, Alejandro |
| Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863x. - Vol. 21.2012, 4, p. 913-927
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