Internet advertising: A selectivity model approach to analyzing gender differences in information processing.
|Authors:||Wolin, Lori D.|
|Institutions:||Florida Atlantic University|
|Subject:||Business Administration | Marketing | Psychology | Cognitive | Mass Communications|
|Type of publication:||Other|
Dissertation Abstracts International
Hilgenkamp, Heather, (2009)
Crow, Janis J., (2006)
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TWO CRITICAL ISSUES: CREATIVITY AND GENDER - Gender Issues in Advertising -- An Oversight Synthesis of Research: 1970-2002 - A comprehensive oversight synthesis of three decades of gender-related advertising research is undertaken. Findings indicate advertisements are generally moving toward a slightly less stereotypical stance.
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