Internet advertising: A selectivity model approach to analyzing gender differences in information processing.
|Authors:||Wolin, Lori D.|
|Institutions:||Florida Atlantic University|
|Subject:||Business Administration | Marketing | Psychology | Cognitive | Mass Communications|
|Type of publication:||Other|
Dissertation Abstracts International
Hilgenkamp, Heather, (2009)
Crow, Janis J., (2006)
- More ...
TWO CRITICAL ISSUES: CREATIVITY AND GENDER - Gender Issues in Advertising -- An Oversight Synthesis of Research: 1970-2002 - A comprehensive oversight synthesis of three decades of gender-related advertising research is undertaken. Findings indicate advertisements are generally moving toward a slightly less stereotypical stance.
Wolin, Lori D., (2003)
A Multivariate Analysis of Web Usage - This study investigates the relationship between Web usage and motivations, as well as demographic characteristics, of the Web user. The study reveals various reasons, in addition to the traditional information-seeking reason, for surfing the Internet
Korgaonkar, Pradeep K., (1999)
Wolin, Lori D., (2002)
- More ...