Internet advertising and direct mail : trends and analysis for the UK
Soterios Soteri, Frédérique Fève, Jean-Pierre Florens and Frank Rodriguez
| Year of publication: |
2009
|
|---|---|
| Authors: | Soteri, Soterios ; Fève, Frédérique ; Florens, Jean-Pierre ; Rodriguez, Frank |
| Published in: |
Progress in the competitive agenda in the postal and delivery sector. - Cheltenham [u.a.] : Elgar, ISBN 1-84844-060-X. - 2009, p. 209-222
|
| Subject: | Online-Marketing | Internet marketing | Postsektor | Postal sector | Technologietransfer | Technology transfer | Großbritannien | United Kingdom | USA | United States | 2002-2007 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003838657