Internet and SMEs' internationalization : the role of platform and website
Year of publication: |
2020
|
---|---|
Authors: | Jean, Ruey-Jer Bryan ; Kim, Daekwan |
Published in: |
Journal of international management. - New York, NY : Elsevier, ISSN 1075-4253, ZDB-ID 1285468-2. - Vol. 26.2020, 1, p. 1-14
|
Subject: | Export marketing capabilities | Internet capabilities | Platform capability | Web capability | Internet | KMU | SME | Website | Capability-Ansatz | Capability approach | Digitale Plattform | Digital platform | Dynamische Kompetenzen | Dynamic capabilities | Internationales Marketing | International marketing | Electronic Commerce | E-commerce | Ressourcenorientierter Ansatz | Resource-based view | Globalisierung | Globalization | Online-Marketing | Internet marketing | Wettbewerbsvorteil | Competitive advantage | Digitale Dienste | Web-based service | Online-Handel | Online retailing | Social Web | Social web |
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