INTERNET BANKING: TRANSLATING E-BUSINESS STRATEGY INTO ACTION - Before a financial institution can implement an e-banking strategy, it needs to establish an appropriate overall strategy, including allocating resources, assessing marketing capabilities, and evaluating systems needs.
Year of publication: |
2001
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Authors: | Frigo, Mark L. ; Pustorino, Paul G. ; Krull Jr, George W. |
Published in: |
Bank accounting & finance. - New York, NY : Aspen Publishers, ISSN 0894-3958, ZDB-ID 10474754. - Vol. 14.2001, 4, p. 29-34
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