Internet-based customer value management : developing customer relationship online
Tymoteusz Doligalski
| Year of publication: |
2015
|
|---|---|
| Authors: | Doligalski, Tymoteusz |
| Publisher: |
Cham : Springer |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Electronic Commerce | E-commerce | Kundenmanagement | Datenverarbeitung | Managementinformationssystem |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | IX, 152 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-319-09854-3 ; 978-3-319-09854-8 ; 978-3-319-09855-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010457121