Internet business models and strategies : text and cases
Allan Afuah ; Christopher Tucci
| Year of publication: |
2003 ; 2. ed., internat. ed.
|
|---|---|
| Authors: | Afuah, Allan ; Tucci, Christopher L. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Electronic commerce | Business enterprises | Computer networks | Business planning | Computer simulation | Electronic Commerce | Internet |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 480 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Text on inside cover. - Includes bibliographical references and index |
| ISBN: | 0-07-115123-0 ; 0-07-251166-4 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004719344