Internet marketing : a content analysis of the research
J. Ken Corley; Zack Jourdan; W. Rhea Ingram
| Year of publication: |
2013
|
|---|---|
| Authors: | Corley, J. Ken ; Jourdan, Zack ; Ingram, W. Rhea |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 23.2013, 3, p. 177-204
|
| Subject: | Internet marketing | Business models | Internet advertising | E-commerce | Literature review | Content analysis | Online-Marketing | Electronic Commerce | Bibliometrie | Bibliometrics | Internet | Geschäftsmodell | Business model | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010195509