Internet marketing and customer satisfaction in emerging markets : the case of Chinese online shoppers
Maktoba Omar; Ian Bathgate; Sonny Nwankwo
| Year of publication: |
2011
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|---|---|
| Authors: | Omar, Maktoba ; Bathgate, Ian ; Nwankwo, Sonny |
| Published in: |
Competitiveness review : an international business journal incorporating Journal of global competitiveness. - Bingley [u.a.] : Emerald, ISSN 1059-5422, ZDB-ID 2473954-6. - Vol. 21.2011, 2, p. 224-237
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| Subject: | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Schwellenländer | Emerging economies | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009155015