Internet marketing & e-commerce
Ward A. Hanson; Kirthi Kalyanam
| Year of publication: |
2007 ; Internat. student ed
|
|---|---|
| Authors: | Hanson, Ward Andrew ; Kalyanam, Kirthi |
| Publisher: |
Mason, OH : Thomson/South-Western |
| Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 642 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references (p. [605]-622) and index |
| ISBN: | 0-324-07477-8 ; 978-0-324-07477-2 ; 0-324-42281-4 ; 978-0-324-42281-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003437691