Internet of things and consumer engagement on retail : state-of-the-art and future directions
Samson Ajayi, Sandra Maria Correia Loureiro and Daniela Langaro
| Year of publication: |
2023
|
|---|---|
| Authors: | Ajayi, Samson ; Loureiro, Sandra Maria Correia ; Langaro, Daniela |
| Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1758-888X, ZDB-ID 2455829-1. - Vol. 18.2023, 3, p. 397-423
|
| Subject: | Consumer behavior | Consumer engagement | Consumer retention | Internet of things (IoT) | New technologies | Konsumentenverhalten | Consumer behaviour | Internet der Dinge | Internet of things | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EMJB-10-2021-0164 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014380923