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Möglichkeiten und Grenzen des Marketing für Rechtsanwälte
Tröger, Andreas, (1999)
Hotel management and administration
Metti, M. C., (2008)
Optimal cover prices and the effects of website provision on advertising and magazine demand
Kaiser, Ulrich, (2002)
Electronic word of mouth : The effects of incentives on e‐referrals by senders and receivers
Ahrens, Jan, (2013)
Are you engaged? The influence of brand schematicity on online brand engagement and brand purchase
Puligadda, Sanjay, (2021)
“I'm here to help” : How companies' microblog responses to consumer problems influence brand perceptions
Coyle, James R., (2012)