INTERNET - Webpage Background and Viewer Attitudes - Television-type commercials are beginning to debut on the web but, unlike on TV, they may have to compete for attention with other stimuli on the screen at the same time. What effect do the background and other stimuli have on the viewers' attitudes?
| Year of publication: |
2000
|
|---|---|
| Authors: | Stevenson, Julie S. ; Bruner II, Gordon C. ; Kumar, Anand |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 40.2000, 1-2, p. 29-34
|