Internet World Guide to One‐to‐One Web Marketing (Internet World Series)
| Year of publication: |
1999
|
|---|---|
| Authors: | Durkin, Mark |
| Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 33.1999, 9/10, p. 974-977
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Marketing channels | Marketing communications | Internet | Direct marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/ejm.1999.33.9_10.974.1 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014723416