Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word-of-Mouth
| Year of publication: |
2001
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|---|---|
| Authors: | Kiecker, Pamela ; Cowles, Deborah |
| Published in: |
Journal of euro-marketing. - Hummelstown, Pa. : IMDA Press, ISSN 1049-6483, ZDB-ID 11091824. - Vol. 11.2001, 2, p. 71-88
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