Interpersonal communication and personal influence on the Internet: a framework for examining online world-of-mouth
Pamela Kiecker; Deborah Cowles
| Year of publication: |
2002
|
|---|---|
| Authors: | Kiecker, Pamela ; Cowles, Deborah |
| Published in: |
Internet applications in Euromarketing. - New York, NY [u.a.] : International Business Press, ISBN 0-7890-2032-7. - 2002, p. 71-88
|
| Subject: | Internet | Online-Handel | Online retailing | Kommunikation | Communication | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002403328