Interpersonal relationship building in social commerce communities : considering both swift guanxi and relationship commitment
Xusen Cheng, Yu Gu, Jian Mou
| Year of publication: |
2020
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|---|---|
| Authors: | Cheng, Xusen ; Gu, Yu ; Mou, Jian |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 20.2020, 1, p. 53-80
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| Subject: | Swift guanxi | Relationship commitment | Social commerce | Bond-based antecedents | Social commerce behaviors | Soziales Netzwerk | Social network | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | China | Online-Handel | Online retailing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-019-09375-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012224052