Interpersonal relationship, service quality, seller expertise : how important are they to adolescent consumers?
Year of publication: |
2012
|
---|---|
Authors: | Wan, Wendy W. N. ; Luk, Chung-leung ; Fam, Kim-Shyan ; Wu, Peiguan ; Chow, Cheris W. C. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 5, p. 365-377
|
Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Soziale Beziehungen | Social relations | Jugendliche | Youth | Sozialpsychologie | Social psychology |
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