Interpretation of the preferences of automotive customers applied to air conditioning supports by combining GPA and PLS regression
Laure Nokels, Thierry Fahmy, and Sébastien Crochemore
| Year of publication: |
2010
|
|---|---|
| Authors: | Nokels, Laure ; Fahmy, Thierry ; Crochemore, Sébastien |
| Published in: |
Handbook of partial least squares : concepts, methods and applications. - Berlin : Springer, ISBN 3-540-32825-4. - 2010, p. 775-789
|
| Subject: | Kfz-Industrie | Automotive industry | Konsumentenverhalten | Consumer behaviour | Regressionsanalyse | Regression analysis | Partielle kleinste Quadrate | Partial least squares | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003944722