Interpreting consumer choice : the behavioral perspective model
Gordon R. Foxall
| Year of publication: |
2009
|
|---|---|
| Authors: | Foxall, Gordon R. |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Subject: | Verbraucherverhalten | Theorie | Consumer behavior | Consumers' preferences | Consumers | Attitudes |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 186 s. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-415-47760-4 ; 0-415-47760-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004942245