Interpreting Interactions: Raw Means or Residual Means?
| Year of publication: |
1993
|
|---|---|
| Authors: | Ross Jr, William T. ; Creyer, Elizabeth H. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 20.1993, 2, p. 330
|