Interpreting macromarketing : the construction of a major macromarketing research collection
Stanley J. Shapiro; Mark Tadajewski; Clifford J. Schultz
| Year of publication: |
2009
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|---|---|
| Authors: | Shapiro, Stanley J. ; Tadajewski, Mark ; Schultz, Clifford J. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 29.2009, 3, p. 325-334
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| Subject: | Wirtschaftswachstum | Economic growth | Sozialer Wandel | Social change | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003893500