Interpreting Macromarketing: The Construction of a Major Macromarketing Research Collection
| Year of publication: |
2009
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|---|---|
| Authors: | Shapiro, Stanley J. ; Tadajewski, Mark ; Shultz, Clifford J. |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 29.2009, 3, p. 325
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