Interpretive structural modelling for e-impulse buying : an Indian study
Hemraj Verma and Shalini Singh
| Year of publication: |
2018
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|---|---|
| Authors: | Verma, Hemraj ; Singh, Shalini |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 9.2018, 3, p. 288-306
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| Subject: | e-impulse buying | factors | interpretive structural modelling | ISM | online shoppers | India | Indien | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011925513