Interrelationship Between Operations and Marketing in Reducing Demand Risk
| Year of publication: |
2009
|
|---|---|
| Authors: | Sarangi, Subrat ; Srivatsan, Shreyas |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 16.2009, 3, p. 227-244
|