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Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"
Braunstein, Jessica R., (2008)
Corporations brought to you by NASCAR: rhetorical identification through sponsorship
Gill, Matthew, (2008)
NASCAR fans' responses to current and former NASCAR sponsors: the effect of perceived group norms and fan identification
Levin, Aron M., (2008)
REFORM - Benefits - Flexible Spending Account Reform: Rx for Rising Health Care Costs - It's time to change the "use it or lose it" rule.
O'Connell, Jim, (2002)
Guinness Rugby World Cup Sponsorship; A Global Platform for Meeting Business Objectives
Rines, Simon, (2002)
Interview with Nigel Currie, Joint Chairman, European Sponsorship Association
Rines, Simon, (2004)