Interview with Jonas Ridderstråle : Interview by Rachel Brown

Purpose – The purpose of this paper is to provide an interview with Jonas Ridderstråle. Design/methodology/approach – This paper is an interview with Jonas Ridderstråle. Findings – Discusses the ideas in Funky Business Forever . Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.